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Measuring Social Media


Measuring Social Media
The KPI’s she uses are: 3 KPI’s

Volume: # fans, followers, TPM (Tweets Per Minute), trending topics.
Engagement: RT (ReTweets), subscribers, sentiment, time spent, comments, «likes» on Facebook.
Conversion: click-throughs, leads generated, sales.


Return on Influence

 

 

 

 

 

 

 

 

The KPI’s she uses are: 3 KPI’s

  1. Volume: # fans, followers, TPM (Tweets Per Minute), trending topics.
  2. Engagement: RT (ReTweets), subscribers, sentiment, time spent, comments, «likes» on Facebook.
  3. Conversion: click-throughs, leads generated, sales.

DigitalRoyalty has also come up with a formula to measure ROI (Return On Infuence):

  1. Cold metrics (typically Volume, Conversions) formula: Reach x Frequency / Time Spent
  2. Warm metrics: typically sentiment and ecosystem size.

This video made me cringe from second 0:00. At first I thought it was her personal style, but the more she elaborated on the formula, the more I was convinced this was, indeed, mind-bogglingly stupid. Or at least: very shallow. Beware of self proclaimed Social Media Experts, especially when they wear hipster t-shirts and hair extensions and play buzzword bingo with your mind.

Thanks bnox.be

Por Sole Bassett

Sole Bassett es especialista en marketing digital, profesora, mentora, emprendedora y fotógrafa.
Hace mas de 12 años que ayuda a profesionales independientes y empresas a posicionarse online.
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Sole Bassett is a Digital Marketer, Photographer, Professor, Mentor, and Entrepreneur based in Switzerland.
She teaches and helps people and companies to build and boost their presence online to ensure their businesses stand out and make the most significant impact in the online world.

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